1. Describe the underlying technologies, applications and types of Web sites that comprise Web 2.0.
Types of technologies and applications:
RSS: Really simple syndication, allows users to receive customized information on demand, without having to surf thousands of Web sites. RSS allows anyone to publish his or her blog, or any other content to anyone who is interested in subscribing.
Podcast and Vodcast: a podcast is a digital audio file of a soundwave that is distributed over the Web using RSS for playback on portable media players or personal computers. A videocast is similar, however it is a digital video file.
Tagging: a tag is a keyword or term that is meaningful to the person using it. It is used to describe a piece of information (e.g, blog, picture, article, video clip).
AJAX: a Web development technique that allows portions of Web pages to reload with fresh data, rather than refreshing the entire Web page.
Wikis: a wiki is a Web site on which anyone can post material for others to access. This material can be edited by anyone with access to the wiki. The most popular is Wikipedia.
Blogs and Blogging: a weblog or blog for short is a personal Web site, open to the public in which the site creator (blogger) can post any material they wish. Bloggers usually post stories, tell news, express their opinions or feelings and at times use it to submit university assessments., just as I am doing now.
Types of Web sites:
Social Networking: Web sites which allow users to upload their content to the Web in the form of text, voice, images, and videos. Other people can then access such content, usually with the posters’ permission. Social Networking Web sites allow people to interact with others from all over the world via the Web. The most popular social networking site is Facebook.
Image compliments of Facebook, accessed at www.facebook.com
Aggregators: Web sites that provide collections of content from other parts of the Web. A well known aggregator is Bloglines.
Mashups: this is when a Web site collects content from all over the web in order to “mix and match” the various taken material in order to create a new kind of content. Google Maps is credited for providing the beginning of mashups.
2. Describe the function of Web services.
Web services use different types of protocols and services which determines how data flows and communicates between technologies. Web services enable the use of data flow without human intervention necessary to translate the data.
3. Describe how you see Social Networking being used in Business.
Advertising! Businesses have grasped onto Social Networking sites such as Facebook and used them for advertising. Facebook is used by millions of people each day all over the world, advertising on Facebook is sure to promote any business.
Chapter 6 Questions
Section 6.1 - Before You Go On…
1. Define e-commerce and distinguish it from e-business.
E-commerce refers to the selling, purchasing and exchanging of goods, services and information via the internet. E-business is a broader term referring to the firms carrying out e-commerce and it’s supporting activities such as account clearing. E-business also refers to collaborating between business partners over the internet.
2. Distinguish among B2C, B2B, C2C and B2E electronic commerce.
B2C is business to consumer. This is when the sellers are organizations and the buyers are individual consumers.
B2B: business to business. This occurs when businesses use the internet to buy and sell products off each other.
C2C: Consumer to Consumer. Refers to the online product transactions between consumers, Web sites such as eBay cater for this type of e-commerce..
B2E: Business to Employee. This is when a business uses e-commerce to provide information, services and benefits to its employees.
3. List some benefits and limitations of e-commerce.
Benefits
– Consumers and businesses regardless of their geographical positioning now have more buying power. They have ability to buy from anywhere in world, and at anytime.
– Being able to choose from various outlets to purchase products, means that the item could be purchased at a much cheaper price.
– Products that are difficult to purchase locally can be bought on the internet.
Limitations:
– Sadly because of the growing number of internet hackers, credit cards can be unsafe to use on internet.
– Insufficient bandwidth of the internet means that some goods are limited from being sold on the internet.
– Goods advertised on the internet cannot be physically inspected unless the purchaser is able to meet with the seller before any transaction is made.
Section 6.2 - Before You Go On…
1. What are spamming, permission marketing and viral marketing?
Spamming marketing: uses indiscriminate and unwanted emails that carry advertisements and promotions, spam emails are annoying and are always wanted to be blocked.
Permission marketing: is when a firm asks for permission to send advertisements and updates of their products, and/or the products of the partners. The permission is usually acquired when the person signs up for an account with the firm. For example creating an email account with MSN.
Viral marketing: refers to the concept of online “word-of-mouth” marketing. The idea is to have people forward electronic advertisements to their friends and peers.
Section 6.4 - Before You Go On…
1. What are micropayments?
Small payments made using an electronic device. Micropayments are usually done by SMS.
2. What is Multichanneling?
Multi channelling refers to when manufacturers use more than one channel to sell their products this is done by the company integrating its online and offline channels.
Section 6.5 - Before You Go On…
1. List some ethical issues in EC.
– Disintermediation: this refers to the removing of traditional intermediaries through the use of e-commerce.
– Privacy: people submit personal information on the internet, such as their home address. The people storing this information have the responsibility to ensure the information is used and stored in an appropriate and safe manner.
– Web tracking – Cookies: many businesses use internet cookies to track and advertise to any potential customers. Just like storing personal information, people that use cookies to track others need to be utterly responsible with the information they gather.
2. List the major legal issues of EC.
– Fraud: the misrepresenting of products and sales deals, in order to gather account details to steal money and/or other information. Fraud on the internet is a crime, however it is growing faster than ever as a result of EC.
– Domain names: competition over domain names has been common, however at times can be legal.
– Cybersquatting: is when a person or business registers or uses a domain name for the purpose of profiting from the goodwill or trademark belonging to someone else.
– Sales tax: buying from overseas avoids paying tax. When products are purchased from inter-state, the issue is which state government should receive the tax generated from the sale.
– Copyright: it is difficult to protect intellectual property in e-commerce. This is because of the large number of people and countries taking part in e-commerce, all with differing copyright laws.
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